As we look forward to 2025, the UX/UI design trends in 2025 is poised for an exciting transformation. Building on the trends from last year, this blog article will explore the promising possibilities that lie ahead. We’ve carefully selected and curated the following trends, which we believe will shape the digital landscape for this year and likely beyond. The dominant presence of AI is revolutionizing operational efficiency across all organizational units, and its impact on UX/UI teams is almost certain.
With the stage set and anticipation in the air, let’s dive into some of the most exciting and revolutionary UX/UI Design Trends in 2025 that are ready to be tried, tested, and embraced.

UI Design Trends in 2025

Retro Groovy Typography

In recent years, big and bold typography has dominated UI design, with text taking center stage. In 2025, a new trend is emerging that reimagines retro aesthetics from the 70s and 80s in fresh, fun ways. This style blends vintage vibes with modern interfaces, creating memorable and unique user experiences. Retro typography, particularly popular in retail, cosmetics, and fashion, is making a significant impact by connecting the past and present in a timeless manner.

SEEN-Advertising Agency

Deconstructed hero sections

The hero section is the first impression a user gets when visiting a website. Making it unique and extraordinary ensures it stands out at first glance. The deconstructed hero section trend will dominate in the coming year, challenging traditional approaches to enhance memorability.

This trend’s core is the intentional act of deconstruction—a break from the ordinary. Designers are reimagining hero sections by incorporating fragmented content, bold typography, and asymmetrical images, creating an atmosphere of intrigue and curiosity. By questioning conventions, designers can craft unique entrances that not only capture users’ attention but also set the tone for the entire user experience.

GenZ fintech banking app website by Qream

Whether the design is minimalistic or bursting with shapes and colors, deconstructed hero sections will leave users eager to explore further. Don’t hesitate to experiment with elements and white space to achieve a perfect balance of the unconventional.

Off-white is the new white

In the modern digital age, there’s a shift from harsh pure white screens to off-white tones, enhancing user experience. This “Off-White is the New White” trend adds warmth and a chic, classic look to designs. By using softer backgrounds, UX/UI designers create a more welcoming and approachable aesthetic, balancing modernism with classic refinement. This choice goes beyond visuals, strategically evoking warmth and approachability in design.

Website concept in off-white aesthetic

Reinventing the cursor

The cursor is always present but often unnoticed. UX/UI Designers are changing this by enhancing its functionality and interactivity to improve the user experience.

Unlike the decorative custom cursors of the late 2000s, modern cursors are designed to be both useful and delightful. They can change shape, alter background colors, and highlight elements, adding to the overall design.

Cocota Studio

However, moderation is key—select a few thoughtful options to maintain consistency and avoid overwhelming effects. Remember, these enhancements are for desktops only and won’t appear on tablets or mobile devices, so focus on enriching the desktop experience.

Data visualization

In today’s fast-paced world, data reigns supreme. Data visualization has become essential, using graphic elements to present complex datasets and effectively communicate insights swiftly and clearly.

Thanks to advancements in coding and UX/UI design, the era of cluttered charts and tables is fading. Now, user-friendly and streamlined approaches to visualizing data are at the forefront. This includes a variety of methods like graphs, counters, images, and interactive maps, offering diverse possibilities.

Apps such as Spotify, AI Artist, and Apple Health are focusing on enhanced personalization, providing users with simple yet insightful data that meets their needs. From favorite songs and genres to health and fitness insights, the data these apps present help users set goals and stay motivated.

Concept of a Shopify web app by Ilya Antonenko

Beyond personalization, businesses use data visualization to showcase features and achievements. Key points are distilled into clear, visual graphics, making it easier for users and stakeholders to grasp important information. In our information-rich era, data visualization is not just about simplifying complexity; it’s a powerful tool to engage users, motivate them, and communicate business success.

UX Design Trends in 2025

AR/VR Immersive Experiences

Technological innovation has rapidly advanced, bringing Augmented Reality (AR) and Virtual Reality (VR) closer to mainstream adoption. This shift has introduced new design challenges and approaches to blending real and virtual worlds seamlessly.

The use of these interactive and immersive experiences is expanding daily. From healthcare and entertainment to gaming, retail, education, and collaboration, AR and VR have the potential to revolutionize how people interact with digital content and spaces.

These technologies push UX/UI designers to think beyond traditional interfaces, offering opportunities to experiment with advanced storytelling techniques, sound, animation, and 3D objects for extended experiences.

augmentIT

AR and VR also make digital content more accessible for individuals with impairments. UX/UI Designers can create user-friendly interfaces tailored to those with motor and visual impairments. For instance, AR can guide visually impaired individuals through a facility, fostering greater independence. Advanced technologies enhance interactivity, simplifying the user experience.

Voice User Interfaces (VUIs)

Voice User Interface (VUI) technology allows users to interact with devices via voice commands, from smart home assistants like Alexa to platforms like Siri and Google. This hands-free approach is reshaping UX/UI design, emphasizing simplicity and accessibility. VUIs represent a transformative wave in how we engage with technology, streamlining interactions and bridging the gap between users and digital platforms.

Green plant app with voice search by Jran

Multi-Modal Interfaces

Diving into the previous two topics, let’s dissect the array of interfaces, leading us to multi-modal interfaces. These interfaces amalgamate diverse inputs such as touch, manual gestures, pen, and speech.
Instances from our explorations of AR, VR, and VUI often embody multi-modal attributes. For instance, Apple Vision Pro, Meta Wayfarer, and voice assistants like Alexa seamlessly integrate touch, gestures, and speech, offering users a rich and multifaceted interaction milieu.

Apple Vision Pro

In the insightful words of Diana Deibel and Rebecca Evanhoe in their book “Conversations with Things” Multi-modal interactions mirror human interaction patterns more closely, recognizing the variety in individuals’ engagement with their surroundings. This approach empowers users to select and blend input modes according to their preferences and requirements.

These interactions adapt to the user’s chosen style, allowing them to mix and match modalities or switch input styles to find the most effective one for a particular task or context. Such flexibility not only enhances accessibility but also empowers users to engage with various input types and workflows independently.

As we embrace the era of multi-modal interfaces, the emphasis lies in crafting experiences that cater to the dynamic and diverse ways users interact with technology.

Generative AI

AI has been a major focus in the past year, offering both opportunities and challenges. By merging user experience knowledge with AI’s machine learning, we can create highly personalized and engaging experiences. Used responsibly, this combination can advance UX/UI design, fostering accuracy, inclusivity, and innovation.

Illustration — Generative AI by Olga Weiss Jacobs

The question arises: How can we harness the power of AI today to enhance user experiences? Here are key aspects where AI proves to be instrumental:

1. Idea Exploration: AI facilitates the testing and analysis of ideas and concepts across various contexts, enabling thorough exploration.
2. UX Research: Utilize AI to delve into new topics, evaluate workflows, solicit resource recommendations, refine user inquiries and protocols, expedite data analysis, and deliver comprehensive reports.
3. Data-Driven Decision-Making: Harness the power of AI to delve deeper into data, guiding the creation of captivating, user-centric design decisions through extensive insights.
4. Personalization: Employ AI to delve into individual user preferences and requirements, enabling the creation of tailored experiences.
5. Accessibility: AI’s capacity to navigate diverse circumstances and scenarios can aid in crafting accessible and inclusive decisions and designs.
6. User Testing: AI empowers the evaluation of existing methodologies, exploration of new approaches, and conduct of more thorough user tests.

A Balance Between Personalization and Privacy

Balancing personalization and privacy is akin to managing two ends of a single rope. On one side, personalization enhances user experience by catering to their needs and preferences, streamlining interactions. However, achieving effective personalization necessitates gathering user data, including behaviors and habits, on the other end.

UX/UI Designers face the challenge of maintaining equilibrium between these two aspects, ensuring user satisfaction and privacy concerns are both addressed.

Tackling this complex task requires a strategic blend of empathy, education, and goal-setting:

• Empathy: Understanding the user’s perspective fosters respect for their context, emotions, and concerns. It also prompts consideration of vital factors such as accessibility, usability, transparency, and security. Regular user feedback aids in gaining deeper insights into their viewpoints.
• Education: Users may not be well-versed in privacy issues and data handling. Thus, it falls upon UX/UI designers to educate them on the pros and cons of personalization, their privacy rights, and options for managing their data settings.
• Objective goal-setting: Defining clear objectives for personalization efforts is crucial. Knowing precisely what needs to be achieved for both users and the business helps steer clear of inappropriate or intrusive practices.

Illustration — Online Privacy Risks by Angel Roxas

In navigating the delicate balance between personalization and privacy, the fusion of empathy, education, and objective goal-setting serves as a guiding principle. This approach not only upholds user autonomy but also nurtures a design philosophy grounded in respect, transparency, and the pursuit of meaningful objectives.

Conclusion

In selecting this year’s trends, we aimed to inspire designers to think outside the box, reimagine user interactions, and infuse creativity into every pixel. From nostalgic nods to cutting-edge tech like AI and AR/VR, UX/UI design is evolving excitingly.

This curated list isn’t just predictions; it’s a blueprint for transforming digital experiences. These trends are powerful tools for UX/UI designers to shape how users engage with technology.

In closing, we encourage UX/UI designers to be bold, let their creativity flow, and lead innovation. The canvas is vast, and the innovation potential is boundless. Design boldly, and let innovation thrive.